Category Graphic Design


The context:

Bonazzi Printing was founded in 1857 as a craft business specializing in letterpress printing.

Over the years, the company has broadened its expertise to respond more effectively to customer needs. The 2000s marked a significant transition to digital—both in internal operations and in the expansion and innovation of its service offerings.
Every stage of the production process is carefully overseen by a highly qualified team that continuously updates its skills on the latest printing technologies and processes.
Despite the company’s growth at the regional and national levels, Bonazzi.it remains deeply rooted in its origins, with its headquarters still based in Sondrio, in the heart of the Valtellina region.


The project:

In May 2023, during a BNI chapter meeting where each company had 10 minutes to present their business, Bonazzi Grafica surprised fellow members with an original project: a brochure titled "A Journey Inside Printing", personalized with each participant’s first name and the name of their company.

I personally oversaw every aspect of the project—from the concept and graphic design to the selection and creation of the content, copywriting, and final printing. The goal was to create a unique and personalized item that not only told the story and showcased the services of Bonazzi Grafica but also served as a tangible example of the care and attention we dedicate to corporate communication. A brochure designed to show how printed materials, when integrated with digital tools, remain a powerful way to surprise and engage.

Here are five good reasons why printing a brochure can benefit you:

  • A printed brochure gives your message more substance and credibility.

  • It supports your sales pitch (your sales team will back this up).

  • A brochure can be read without turning anything on—no devices, no internet, nothing to type. Just flip through it.

  • You can leave a brochure with the client (you’d never leave them your tablet).

  • A brochure left with the client continues to do the persuasive work of a salesperson—it's like a “foldable sales rep.”