Category Graphic Design
The context:
CHOLLEY SA is a leading Swiss company specializing in high-quality phytodermocosmetics, with a strong focus on anti-aging and skincare products. Founded in 1989, the company acquired Dr. Masset's laboratories in 1990, becoming a pioneer in the research and development of innovative cosmetics. Headquartered in Lugano, with laboratories in Locarno, CHOLLEY utilizes cutting-edge technologies such as IC-RAMP® and PHYTOBIOTECH® to deliver exceptional results in anti-aging treatments and skin repair.The project:
As a freelancer, I initially created the logo and invitation for CHOLLEY’s 30th-anniversary celebration event. This initial assignment evolved into an ongoing collaboration, during which I designed the brochure for the CHOLLEY Phytocell® line and the crowner displays for retailers. Additionally, I developed various promotional materials, including website banners, social media posts, postcards, roll-ups, product presentation images, and invitations for other events.These projects allowed me to help CHOLLEY refresh its brand image, which had become somewhat outdated, ultimately enhancing its visibility.
The logo:
For CHOLLEY’s 30th anniversary, I enriched the official logo with a pictogram featuring a golden "30." This element symbolizes the significance of the milestone, representing three decades of excellence and innovation in the phytodermocosmetic industry. The celebratory logo reflects CHOLLEY’s commitment to quality and the continuous evolution of its products.
The Symposium & Gala Celebration Night, held on October 11-12, 2019, in Lugano, aimed to create new online and offline networking opportunities with potential retailers while strengthening brand awareness. The primary goal was to capture attention and engage the audience with compelling themes that effectively communicated CHOLLEY’s products, values, and history.
