Category Social Media

 

What I was responsible for:

At the Ueppy Web Agency, I was in charge of creating content for the social media channels (Instagram, Facebook) for a typical restaurant in Livigno.
 

The client:

Ristorante Il Cenacolo was founded over 25 years ago and is one of the key landmarks of Livigno’s dining scene. It is located within the same building as a hotel (also managed by the client) near the town center, and it is one of its main strengths. Chef Luca prepares creative dishes using the freshest ingredients, also accommodating special dietary needs. Decorated in mountain style, the restaurant offers a memorable culinary experience thanks to its excellent dishes, warm, family-friendly atmosphere, and the friendliness of its staff.  

The project:

This is a strategy tailored specifically for the restaurant, starting with the design of the brand’s visual identity, followed by an analysis of competitors, which led to the definition of a tone of voice and graphic formats that presented the key topics of interest for the restaurant. These topics were then organized within an editorial plan. Additionally, a dedicated showcase website was designed and launched.

 

Since June 2020, several tests have been carried out, during which paid social media advertising campaigns were launched, mainly targeting potential customers in the Livigno area.

 

The Instagram feed for Il Cenacolo Restaurant has been carefully curated, with priority given to visual content and an organized block layout of three posts, including brand references in each post. Hashtags are strategically selected, with 5 generic, 5 specific, and 5 branded hashtags for each post to improve visibility with a limited budget. The Facebook page replicates Instagram content without hashtags, using a friendly copy and CTAs to encourage customers to visit the restaurant or the website.

 

Target audience:

Livigno, often referred to as the little Tibet of Lombardy, is a perfect year-round mountain destination, with activities such as skiing, mountain biking, trekking, and shopping. Located at 1,816 meters, it offers a long stretch of characteristic houses and numerous shops due to its duty-free zone. The area is focused on tourism, with many accommodations and a population of 6,458 residents. The tourism is diverse, attracting visitors from all over Italy and Central Europe.
 

Goals:

1. Boost the visibility: Increase the brand’s visibility on social media, which is essential for being noticed by the target audience. 2. Traffic generation: Drive more traffic to both the brand’s social channels and the physical location. 3. Brand awareness: Strengthen brand recognition to improve its visibility and attract more customers. 4. Customer loyalty: Enhance engagement and build an emotional connection with customers by offering quality and relevant content. 5. Customer insight: Gather valuable customer information through social media to develop targeted marketing strategies. 6. Lead generation, promotions & sales: Promote the business and increase sales by focusing on events and initiatives designed to boost foot traffic to the location.  

Results achieved:

Thanks to the social media strategy implemented for Il Cenacolo Restaurant in Livigno, the Facebook and Instagram pages experienced a notable drop in reach compared to the previous two-month period, due to a different allocation of the advertising budget. Instagram, however, showed excellent results, with improved performance due to campaigns from previous months. This improvement will help solidify the restaurant’s presence on social media and strengthen brand recall among locals and customers.