Category Graphic Design


The context:

Deloitte’s Innovation Summit is an annual event focused on the theme of innovation, with a strong emphasis on the centrality of the human experience. Known for its original approach and the presence of leading voices in global innovation, the 2023 edition centered on Artificial Intelligence (AI)—explored as a positive force, a tool for enhancement in everyday life, and a bridge between technology and humanity.

The project:

The relationship between AI and humanity needed to be clearly expressed, conveying a message of optimism and collaboration between people and technology. The goal wasn’t just to portray AI as a tool, but to communicate its potential to enrich human experience and help shape a better future.
These objectives formed the creative framework within which the Key Visual proposals were developed. The designs respected Deloitte’s brand identity guidelines while capturing the strategic relevance of the theme.




The proposals:



The Yin and Yang symbol was chosen to represent the balance between artificial intelligence and human reality. The composition features one half with "geometric-digital" vector elements, and the other half with "natural-realistic" photographic textures—highlighting the complementary nature of technology and nature.
Like Yin and Yang, AI and humans influence and complete one another, promoting harmony and equilibrium. Without humans, AI would not exist—its future depends on how we guide and use it.



This concept revolves around a clock that incorporates Deloitte’s signature green dot at 12 o’clock. The hands of the clock, pointing at the green dot and at “AI”, symbolize the present, emphasizing how artificial intelligence is already an integral part of our daily lives.

AI helps save time by handling repetitive and stressful tasks, enabling people to focus on what truly matters. The message is clear: AI is a tool for empowerment, helping us regain control over our time.


In this visual, a robotic mascot appears in a sleek virtual environment with a backdrop of modern buildings. The mascot is shown assisting a person engaged in a professional activity. The graphic style is modern but maintains Deloitte’s minimal and professional aesthetic.
The robot is not portrayed as a cold or distant entity, but as a friendly, approachable ally that improves work quality and simplifies processes. This design emphasizes the human-centric approach to AI, presenting it as a helpful and accessible presence.
Each of the three Key Visuals communicates a different aspect of AI as a support system for humans—highlighting its usefulness, harmony, and positive impact.