Category Brand Identity
The context:
Laksmi Crystal is an holistic brand that promotes wellness and beauty through the use of natural crystals. Each crystal is selected for its unique healing properties and integrated into a variety of products, including jewelry, bottles, and self-care items. Laksmi’s goal is to enhance people's daily lives by offering solutions that nourish both the soul and the body, while always respecting the environment. The brand’s philosophy is centered on creating a positive and authentic energetic experience for its customers.Color palette:
The color palette of Laksmi Crystal is carefully designed to be functional and harmonious. The main color, rose quartz, symbolizes love and healing, reflecting the brand's mission to infuse positive energy and emotional well-being. The gold yellow, used as a contrasting color, adds vitality and brightness, evoking light and spiritual connection—key elements of Laksmi's holistic philosophy. The dove gray, a neutral color, provides visual balance, creating a stable and harmonious base that supports the other colors. This color combination is not only aesthetically pleasing but also functional, enhancing brand recognition and the overall visual experience of the products.
The logo:
The Laksmi Crystal logo is a harmonious blend of symbolism and refined design. At the center, a pictogram formed by the intersection of two squares encloses a stylized water lily, from which a composition of crystals emerges. This symbolizes growth and transformation, core values of the brand. The water lily, representing purity and rebirth, is the heart of the logo, while the crystals that emanate from it evoke the healing power and natural beauty that Laksmi seeks to infuse into the daily lives of its customers.The choice of fonts further reinforces the brand identity. Kiona, used for the logotype, is a modern and clean typeface that conveys simplicity and refinement, reflecting the elegance and authenticity of Laksmi’s products. Quicksand, employed for the payoff, is a rounded and soft font that communicates warmth and positivity, emphasizing the brand's focus on wellness and positive energy.
In summary, the Laksmi Crystal logo is an emblem of balance and harmony, with each element contributing to represent the brand’s holistic philosophy, its connection with nature, and its commitment to promoting integral well-being.
Packaging:
The packaging of Laksmi Crystal combines elegance and functionality with a touch of sophistication. The cylindrical kraft brown cardboard boxes, designed to protect the precious glass bottles containing energy crystals, are finished with rose gold hot foil stamping. The sliding lid, available in stainless steel or sustainable bamboo, ensures a secure closure. Additionally, each bottle is equipped with a neoprene case for extra protection.This eco-friendly design, easily customizable and fully recyclable, reflects the sustainability and holistic wellness values of Laksmi Crystal.
