Category Social Media

 

What I was responsible for:

At the Ueppy Web Agency, I was in charge of creating content for the social media channels (Instagram, Facebook) of a company specializing in haircare products, in collaboration with a fellow copywriter.
 

The client:

LoveInc.Italy, founded in 2016, creates innovative hair color and care products using high-quality ingredients and advanced formulas, all strictly Made in Italy. By bringing together various professionals from the industry, the company aims to enhance the unique beauty of each individual and offers ongoing training services for salon professionals. The products are dermatologically tested, vegan, and produced using certified GMP and ISO 9001:2015 manufacturing methods.  

The project:

The project began with the creation of a corporate website aligned with the brand's coordinated image, followed by the development of a harmonious and consistent social media feed.

The main goal was to “tell the story” of the haircare products, highlighting their unique features, explaining how to use them, and attracting the attention of hairdressers and haircare professionals. Special emphasis was also placed on the careful selection of raw materials, the development of unique and high-performing formulas.

We chose to alternate between short reels with evocative clips of each product/color, accompanied by relevant quotes, and more informative carousels on the formula/how to use the products, alongside photos of women with diverse features and colors, to emphasize the brand's mission: "We aim to celebrate the unique and original beauty of every individual."

 

Target audience:

Il target di riferimento della strategia social per il brand LoveInc.Italy è principalmente composto da professionisti del settore della cosmetica per capelli, quali parrucchieri, hairstylist e operatori del settore. Questi professionisti sono alla ricerca di prodotti innovativi e di alta qualità per soddisfare le esigenze dei loro clienti. La strategia social si propone di raggiungere questo pubblico specializzato, offrendo contenuti e informazioni utili sulle soluzioni personalizzate e le formule innovative offerte da LoveInc.Italy.
The target audience for LoveInc.Italy’s social strategy is primarily composed of professionals in the haircare industry, such as hairdressers, hairstylists, and industry workers. These professionals are looking for innovative and high-quality products to meet their clients' needs. The social strategy aims to reach this specialized audience by offering useful content and information on the customized solutions and innovative formulas provided by LoveInc.Italy.
 

Objectives:

1. Boost the visibility: Increase the brand’s presence on social media to ensure greater exposure to haircare professionals who may be interested in sourcing products from the brand. 2. Traffic generation: Increase the flow of qualified visitors to the brand’s social channels and website to raise awareness about the products and services offered by LoveInc.Italy. 3. Brand positioning: Strengthen the brand as a leader in the hair color and care sector through targeted and innovative communication strategies. 4. Community engagement: Actively engage clients and industry professionals through compelling and impactful content to build a solid and long-lasting connection with the brand. 5. Data analysis and strategy personalization: Gather valuable information on customer behaviors and preferences via social media to develop more personalized and effective marketing strategies. 6. Sales increase and customer loyalty: Promote LoveInc.Italy’s products and services strategically to boost sales and ensure customer loyalty by highlighting products suited to the season and the dynamics of the haircare market.
 

Results:

Thanks to the web marketing strategy and the creation of an editorial plan on Instagram and Facebook, LoveInc.Italy achieved steady growth in brand visibility and B2B engagement. The campaigns increased the number of followers and improved interaction, leading to greater awareness of the products’ features and uses. The content created highlighted the quality of the products, contributing to a moderate increase in sales. The feedback from users was generally positive, helping to strengthen the brand’s reputation in the haircare industry.