Category Graphic Design , Social Media
The context:
Bormio Terme is a modern thermal complex located in the heart of the Italian Alps, in Bormio, known for its natural thermal waters with beneficial properties. It offers a wide range of wellness and health services, including pools, saunas, spa treatments, and thermal paths. Ideal for relaxation, it is suitable for families, athletes, and anyone seeking physical and mental rejuvenation. Surrounded by a unique alpine landscape, it represents an oasis of tranquility and comfort.The project:
As a Graphic Designer at the Web Agency Ueppy, I was responsible for creating posters to promote events, courses, and initiatives held within the thermal complex. These materials were printed in A4 format, displayed in the town and inside the facility, and reproduced in a loop on screens at the entrance. At the same time, I managed the corresponding promotional posts for social media, ensuring a coordinated and impactful visual communication. The main challenge was to combine captivating images (which often had to be carefully sourced from image banks) with a clear layout, presenting information in an attractive way, enriching it with visual and textual details to capture the audience’s attention.
