Category Graphic Design


The context:

Alliance, a leading French multinational in the field of cleaning and personal hygiene products, launched an innovative cross-channel communication strategy on Amazon France. The campaign spotlighted its historic brand Persavon, a name synonymous with quality and tradition. Developed in collaboration with XChannel—an Amazon Verified Partner with offices in Milan and Barcelona—the project focused on the creation of visual content and targeted optimizations, strengthening the brand's digital presence and maximizing sales performance on the marketplace. I was involved in the project as part of the visual design team, working under the direction of the agency.


The project:

Per ciascun prodotto della linea di detergenti per superfici Quasar sono state realizzate quattro power images, progettate per mettere in risalto i punti di forza e le caratteristiche distintive delle diverse categorie (saponi per la casa, Persavon bebè, linea sensitive):
For each product in the Quasar surface cleaner line, four power images were created, designed to highlight the key strengths and distinctive features of the various categories (household soaps, Persavon Bébé, Sensitive line):

  • Innovative features (plant-based active ingredients, hypoallergenic formulas, etc.)

  • Versatile usage on different surfaces, environments, and fabrics

  • Usage tips

  • The full range of products across different categories and fragrances


I handled the graphic design side of the project, following XChannel’s guidelines to effectively present the products within their dedicated marketplace store.