Category Graphic Design
The context:
Real Chimica, an Italian multinational and a market leader in cleaning and laundry care products, has launched an innovative cross-channel communication strategy on Amazon Italy. The campaign features its iconic brands—Chanteclair, Quasar, and Vert. Developed in collaboration with XChannel, a marketing agency with offices in Milan and Barcelona, the project involved my contribution in creating the visual assets, under the agency’s direction, helping to strengthen the company’s digital presence.The project:
For each product in the Quasar surface cleaner range, five power images were created to highlight the key strengths and distinctive features of the various categories: shower, glass, bathroom, degreasers, kitchen, steel, and wood. These images showcase:
- Powerful effectiveness on all types of dirt, even the most stubborn
- Versatility across different surfaces, spaces, and even fabrics
- Innovative features (such as anti-dirt shield with alcohol, bleach-based formulas, etc.)
- Usage tips and recommendations
I was responsible for the graphic design aspect of the project, following XChannel’s creative direction, to best present the products within the dedicated brand store on the marketplace.
