Category Graphic Design


The context:

Real Chimica, an Italian multinational and a leader in laundry care and household cleaning products, has launched an innovative cross-channel communication strategy on Amazon Italy. The campaign features its iconic brands—Chanteclair, Quasar, and Vert. Developed in collaboration with XChannel, a marketing agency with offices in Milan and Barcelona, the project included my participation in the creation of the visual assets. Under the agency’s direction, I contributed to enhancing the company’s digital presence.

The Project:

For each product in the Vert by Chanteclair eco-detergent line (including laundry detergents, baby laundry detergent, degreasers and multi-surface cleaners, and dishwashing liquids), four power images were created, each designed to highlight:

  • Effectiveness even at low temperatures.

  • Eco-friendly formula: made with 100% plant-based surfactants.

  • Hypoallergenic and metal-tested formula: dermatologically tested, free of dyes, and screened for metals such as nickel, mercury, lead, cobalt, and chromium.

  • Vegan friendly: vegan formulas, not tested on animals.


I contributed to the project by taking care of the graphic design elements, following the guidelines provided by XChannel, to best present the products on the dedicated store within the marketplace.