Category Brand Identity


The context:

Falegnameria Rogantini, fondata nel 2006 da Lino Rogantini e arricchita dall’ingresso del figlio Lorenzo nel 2016, combina tradizione e modernità, offrendo servizi completi dalla progettazione alla consegna. Rivolgendosi a privati, studi di architettura e agenzie immobiliari, Falegnameria Rogantini produce arredamenti interni unici e di qualità. Con sede a Chiavenna, si specializza in cucine, mobili, scale, porte, pavimenti e molto altro, utilizzando legno massello, laminati e MDF, trasmettendo affidabilità, sicurezza, solidità e passione in ogni creazione.
Falegnameria Rogantini, founded in 2006 by Lino Rogantini and enriched by the arrival of his son Lorenzo in 2016, blends tradition and modernity, offering comprehensive services from design to delivery. Catering to private clients, architecture firms, and real estate agencies, Falegnameria Rogantini creates unique, high-quality interior furnishings. Based in Chiavenna, it specializes in kitchens, furniture, staircases, doors, flooring, and much more, using solid wood, laminates, and MDF—conveying reliability, safety, solidity, and passion in every creation.

Moodboard:

I have put together a selection of images that help recreate an atmosphere, a mood, a style. This collection allows me to fully grasp the nuances of a project, supporting the creative process.


Color palette:

The client requested to keep their "beloved colors" as the main palette: black (like the night) and blue (like the sky), as a tribute to the Milanese sky.


The logo:

The monogram encapsulates the initials of the company’s name and its founder. The logotype, the textual part of the logo, was developed based on the Futura typeface, customized to harmoniously integrate with the monogram. Futura is a sans-serif typeface: its letterforms reveal a strict geometric structure and a rationalist design, created using pure geometric shapes—square, triangle, and circle. The payoff serves to summarize the company’s values and communicate a promise to the audience, making the brand’s offering attractive, compelling, and recognizable. Falegnameria Rogantini works on custom-made projects for your spaces, merging creativity and professionalism with the client’s desire to incorporate unique pieces into their home.