Category Brand Identity , Graphic Design
The context:
Pasticceria Soul Cake in Chiavenna is the result of an entrepreneurial project born from the experience and passion of three professionals in the pastry and restaurant industry. Located at the entrance of Chiavenna, the pastry shop has established itself as a successful business thanks to its dedication to quality and culinary creativity. With an open and transparent laboratory, Soul Cake not only produces exquisite desserts, including Easter colombe and panettone, but also offers bar, café, lunch, and aperitif services.The project:
La Pasticceria Soul Cake di Chiavenna, in procinto di iniziare a vendere le sue composte di frutta fatte in casa, aveva bisogno di una veste grafica nuova, accattivante, che attirasse l'attenzione del cliente. La sfida di questo progetto è stato creare delle etichette adesive da applicare ai vasi che si differenziassero nettamente da quelle presenti sul mercato. Ho realizzato un'illustrazione per ogni frutto, usando un pennarello a punta fine, da apporre sulle etichette in PVC di forma circolare, a fondo acquarellato.As Pasticceria Soul Cake prepared to launch its homemade fruit preserves, it needed a fresh and eye-catching graphic design that would attract customers’ attention.
The challenge of this project was to create adhesive labels for the jars that would stand out distinctly from those already available on the market.
I designed a unique illustration for each fruit, using a fine-tip marker, to be featured on circular PVC labels with a watercolor background.
