Category Graphic Design


The context:

CHOLLEY SA, a Swiss company founded in 1989, specializes in high-quality phytocosmetics. It combines advanced scientific research with traditional phytocosmetics, utilizing innovative technologies such as IC-RAMP® and PHYTOBIOTECH®. Its range includes anti-aging, whitening, and restorative treatments, developed to ensure superior results. CHOLLEY collaborates with academic institutions and Swiss industries to maintain excellence and innovation in skincare.

The project:

CHOLLEY SA's stand at Cosmoprof Asia, held from November 13-15, 2019, in Hong Kong, represents a perfect example of elegant design that aligns with the brand's identity. I designed the space drawing inspiration from the look of the new CHOLLEY Phytocell® brochure, maintaining a refined and minimalist approach that reflects the innovation and quality of the product line.

The layout highlights:
  • White Dominance: Creates a bright and clean atmosphere, highlighting the elegance of the displayed products.

  • Natural Elements in Background Graphics: Features flowers and plants to emphasize the brand's commitment to natural science and sustainable cosmetics.

  • Open and Welcoming Structure: Encourages visitors to explore the stand, with well-lit glass displays that highlight the product details.

  • Evident Swiss Branding: Incorporates Swiss logos to reinforce the perception of quality and precision.


This space not only expresses the brand's prestige but also creates an environment that draws attention and fosters dialogue with potential clients.