Category Graphic Design
The context:
Westwing Italia (formerly Dalani) is the Italian branch of Westwing, an e-commerce company that specializes in the sale of home furniture and decor. Founded in 2011, Westwing offers an online shopping experience characterized by a carefully curated selection of design products, furniture, and accessories, presented through thematic campaigns and limited editions. The company stands out for its business model based on exclusive offers, style inspirations, and a strong focus on quality and interior design trends. Westwing Italia is appreciated for its modern, practical, and elegant furnishing solutions, making high-quality design accessible to a wide audience.
The project:
When I worked as a Graphic Designer for Crido Consulting, I was responsible for developing collections of home products, including runners, doormats, placemats, tablecloths, dish towels, mugs, cushions, beach towels, and bags. My job involved creating designs based on themes proposed by the Merchandise and Creative Director at Westwing, accompanied by moodboards. I designed the patterns for the products, created mockups for presentation on the e-commerce website, and prepared and sent the print files to the manufacturers for production.
