{"id":1285,"date":"2024-07-17T13:20:41","date_gmt":"2024-07-17T11:20:41","guid":{"rendered":"https:\/\/bigaisdesign.com\/en\/?p=1285"},"modified":"2025-05-15T14:16:00","modified_gmt":"2025-05-15T12:16:00","slug":"zebru-beer-label","status":"publish","type":"post","link":"https:\/\/bigaisdesign.com\/en\/portfolio\/zebru-beer-label\/","title":{"rendered":"Zebr\u00f9 Beer Label"},"content":{"rendered":"<p><\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">The context:<\/p>\n<p class=\"p1\"><strong>Zebr\u00f9 Beer<\/strong> is an authentic craft beer from the Alps, born in Bormio. With its light body and aromas of flowers, herbs, and noble hops, it embodies the spirit of those who love untouched mountain landscapes. Available in varieties such as a well-balanced lager and a Rye IPA, it stands out for its use of ingredients like organic alpine rye and selected malts, offering true alpine flavor and character.<\/p>\n<p><\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">The project:<\/p>\n<p class=\"\" data-start=\"504\" data-end=\"773\">As a Graphic Designer at Bonazzi Grafica, I was tasked with rethinking the visual identity of Zebr\u00f9 Beer. The previous branding heavily featured a zebra\u2014an element that clashed with the brand\u2019s core values: craftsmanship and a deep connection to the Alpine territory.<\/p>\n<p class=\"\" data-start=\"775\" data-end=\"1115\">The project began with the creation of a new logo that reflects authenticity and a strong bond with the Alps, removing visual elements that felt inconsistent. Building on this new foundation, I designed the updated labels, which I printed myself on adhesive film using UV ink, producing multiple color variants directly at the print shop.<\/p>\n<p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1462\" src=\"https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/07\/birra-zebru-1024x724-2.jpg\" alt=\"\" width=\"1024\" height=\"724\" srcset=\"https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/07\/birra-zebru-1024x724-2.jpg 1024w, https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/07\/birra-zebru-1024x724-2-300x212.jpg 300w, https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/07\/birra-zebru-1024x724-2-768x543.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><br \/>\n<br \/>\nZebr\u00f9 Beer\u2019s new identity embraces an <strong>emblematic and traditional style<\/strong>, typical of artisanal beers. Its key features include:<\/p>\n<ol>\n<li><strong data-start=\"1287\" data-end=\"1312\">Iconic local elements<\/strong>, such as stylized mountains, symbolizing the connection to the Alpine landscape.<\/li>\n<li><strong data-start=\"1398\" data-end=\"1425\">Decorative script fonts<\/strong>, giving the label an artisanal and refined look, consistent with the brand\u2019s values.<\/li>\n<li><strong data-start=\"1515\" data-end=\"1532\">An oval label<\/strong>, echoing the classic aesthetics of vintage beer bottle labels.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1457\" src=\"https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/07\/birra-zebru-1024x724-1.jpg\" alt=\"\" width=\"1024\" height=\"724\" srcset=\"https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/07\/birra-zebru-1024x724-1.jpg 1024w, https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/07\/birra-zebru-1024x724-1-300x212.jpg 300w, https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/07\/birra-zebru-1024x724-1-768x543.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><br \/>\n<br \/>The new look of Zebr\u00f9 Beer bottles was officially unveiled during the BNI Quasar 2.0 Chapter meeting. In a 60-second pitch, the brand&#8217;s refreshed image was presented. This moment was an opportunity to share Zebr\u00f9&#8217;s evolution toward a visual identity that truly reflects its values and territory, while also collecting valuable feedback from fellow entrepreneurs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Visual Identity and Label Designed for Birra Zebr\u00f9, an Authentic Craft Beer from the Alps.<\/p>\n","protected":false},"author":1,"featured_media":1454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[6],"class_list":["post-1285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-graphic-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zebr\u00f9 Beer Label - Bigais Design EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bigaisdesign.com\/en\/portfolio\/zebru-beer-label\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zebr\u00f9 Beer Label - 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