{"id":1306,"date":"2024-07-10T13:27:33","date_gmt":"2024-07-10T11:27:33","guid":{"rendered":"https:\/\/bigaisdesign.com\/en\/?p=1306"},"modified":"2025-05-15T14:22:30","modified_gmt":"2025-05-15T12:22:30","slug":"power-images-persavon","status":"publish","type":"post","link":"https:\/\/bigaisdesign.com\/en\/portfolio\/power-images-persavon\/","title":{"rendered":"Power Images Persavon"},"content":{"rendered":"<p><\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">The context:<\/p>\n<p><strong>Alliance<\/strong>, a leading French multinational in the field of cleaning and personal hygiene products, launched an <strong>innovative cross-channel communication strategy<\/strong> on <strong>Amazon France<\/strong>. The campaign spotlighted its historic brand <em data-start=\"288\" data-end=\"298\">Persavon<\/em>, a name synonymous with quality and tradition. Developed in collaboration with <strong>XChannel<\/strong>\u2014an Amazon Verified Partner with offices in Milan and Barcelona\u2014the project focused on the <strong>creation of visual content<\/strong> and targeted optimizations, strengthening the brand&#8217;s digital presence and maximizing sales performance on the marketplace. I was involved in the project as part of the <strong>visual design team<\/strong>, working under the direction of the agency.<\/p>\n<p><\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">The project:<\/p>\n<p>Per ciascun prodotto della linea di detergenti per superfici Quasar sono state realizzate<strong> quattro power images<\/strong>, progettate per mettere in risalto i<strong> punti di forza<\/strong> e le <strong>caratteristiche distintive<\/strong> delle diverse categorie (saponi per la casa, Persavon beb\u00e8, linea sensitive):<br \/>\n<br \/>For each product in the <em data-start=\"784\" data-end=\"792\">Quasar<\/em> surface cleaner line, <strong>four power images<\/strong> were created, designed to highlight the <strong>key strengths<\/strong> and <strong>distinctive features<\/strong> of the various categories (household soaps, <em data-start=\"956\" data-end=\"971\">Persavon B\u00e9b\u00e9<\/em>, <em data-start=\"973\" data-end=\"984\">Sensitive<\/em> line):<\/p>\n<ul>\n<li class=\"\" data-start=\"993\" data-end=\"1080\">\n<p class=\"\" data-start=\"995\" data-end=\"1080\">Innovative features (plant-based active ingredients, hypoallergenic formulas, etc.)<\/p>\n<\/li>\n<li class=\"\" data-start=\"1081\" data-end=\"1149\">\n<p class=\"\" data-start=\"1083\" data-end=\"1149\">Versatile usage on different surfaces, environments, and fabrics<\/p>\n<\/li>\n<li class=\"\" data-start=\"1150\" data-end=\"1164\">\n<p class=\"\" data-start=\"1152\" data-end=\"1164\">Usage tips<\/p>\n<\/li>\n<li class=\"\" data-start=\"1165\" data-end=\"1238\">\n<p class=\"\" data-start=\"1167\" data-end=\"1238\">The full range of products across different categories and fragrances<\/p>\n<\/li>\n<\/ul>\n<p>\nI handled the graphic design side of the project, following XChannel\u2019s guidelines to effectively present the products within their<strong> dedicated marketplace store<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1400 size-full\" src=\"https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/07\/persavon-1024x724-1.jpg\" alt=\"\" width=\"1024\" height=\"724\" srcset=\"https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/07\/persavon-1024x724-1.jpg 1024w, https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/07\/persavon-1024x724-1-300x212.jpg 300w, https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/07\/persavon-1024x724-1-768x543.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creative assets for the dedicated Amazon brand store.<\/p>\n","protected":false},"author":1,"featured_media":1426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[6],"class_list":["post-1306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-graphic-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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