{"id":1308,"date":"2024-05-17T13:27:54","date_gmt":"2024-05-17T11:27:54","guid":{"rendered":"https:\/\/bigaisdesign.com\/en\/?p=1308"},"modified":"2025-05-15T15:16:44","modified_gmt":"2025-05-15T13:16:44","slug":"power-images-chanteclair","status":"publish","type":"post","link":"https:\/\/bigaisdesign.com\/en\/portfolio\/power-images-chanteclair\/","title":{"rendered":"Power Images Chanteclair"},"content":{"rendered":"<p><\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">Il contesto:<\/p>\n<p><strong>Real Chimica<\/strong>, multinazionale italiana leader nei prodotti per la detergenza e la cura del bucato, lancia una<strong> strategia innovativa di comunicazione crosscanale su Amazon Italia.<\/strong> Protagonisti della campagna sono i suoi marchi iconici, Chanteclair e Quasar e Vert. Il progetto, sviluppato in collaborazione con <strong>XChannel<\/strong>, agenzia di marketing con sedi a Milano e Barcellona, ha visto la mia partecipazione nella realizzazione degli <strong>escutivi dei visual<\/strong>, sotto la direzione dell\u2019agenzia, contribuendo a rafforzare la presenza digitale dell\u2019azienda.<\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">Il progetto:<\/p>\n<p>Per ciascun prodotto della linea Chanteclair sono state realizzate <strong>quattro power images<\/strong> che mettono in evidenza:<\/p>\n<ul>\n<li>L&#8217;efficacia superpotente su ogni tipo di sporco, anche il pi\u00f9 ostinato.<\/li>\n<li>La versatilit\u00e0 d&#8217;uso su superfici, ambienti e tessuti diversi.<\/li>\n<li>Consigli di utilizzo.<\/li>\n<li>Le caratteristiche innovative (formula ad alta efficacia, bucato pulito fin dalle basse temperature, ecc.)<\/li>\n<li>La gamma completa di prodotti in diverse categorie e profumazioni.<\/li>\n<\/ul>\n<p>\nHo curato la parte grafica seguendo le indicazioni di XChannel per ottimizzare la <strong>presentazione sul marketplace<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1394 size-full\" src=\"https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/07\/chanteclair-1024x724-1.jpg\" alt=\"\" width=\"1024\" height=\"724\" srcset=\"https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/07\/chanteclair-1024x724-1.jpg 1024w, https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/07\/chanteclair-1024x724-1-300x212.jpg 300w, https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/07\/chanteclair-1024x724-1-768x543.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creative assets for the dedicated Amazon brand store.<\/p>\n","protected":false},"author":1,"featured_media":1427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[6],"class_list":["post-1308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-graphic-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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