{"id":1310,"date":"2024-07-17T13:28:13","date_gmt":"2024-07-17T11:28:13","guid":{"rendered":"https:\/\/bigaisdesign.com\/en\/?p=1310"},"modified":"2025-05-15T12:26:22","modified_gmt":"2025-05-15T10:26:22","slug":"power-images-quasar","status":"publish","type":"post","link":"https:\/\/bigaisdesign.com\/en\/portfolio\/power-images-quasar\/","title":{"rendered":"Power Images Quasar"},"content":{"rendered":"<p><\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">The context:<\/p>\n<p><strong>Real Chimica<\/strong>, an Italian multinational and a market leader in cleaning and laundry care products, has launched an<strong> innovative cross-channel communication strategy on Amazon Italy<\/strong>. The campaign features its iconic brands\u2014Chanteclair, Quasar, and Vert. Developed in collaboration with XChannel, a marketing agency with offices in Milan and Barcelona, the project involved my contribution in creating the <strong>visual assets<\/strong>, under the agency\u2019s direction, helping to strengthen the company\u2019s digital presence.<\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">The project:<\/p>\n<p class=\"\" data-start=\"599\" data-end=\"852\">For each product in the Quasar surface cleaner range,<strong> five power images<\/strong> were created to highlight the<strong> key strengths<\/strong> and <strong>distinctive features<\/strong> of the various categories: shower, glass, bathroom, degreasers, kitchen, steel, and wood. These images showcase:<\/p>\n<ul>\n<li data-start=\"856\" data-end=\"925\">Powerful effectiveness on all types of dirt, even the most stubborn<\/li>\n<li data-start=\"928\" data-end=\"993\">Versatility across different surfaces, spaces, and even fabrics<\/li>\n<li data-start=\"996\" data-end=\"1086\">Innovative features (such as anti-dirt shield with alcohol, bleach-based formulas, etc.)<\/li>\n<li data-start=\"996\" data-end=\"1086\">Usage tips and recommendations<\/li>\n<\/ul>\n<p><\/p>\n<p class=\"\" data-start=\"1123\" data-end=\"1309\">I was responsible for the graphic design aspect of the project, following XChannel\u2019s creative direction, to best present the products within the dedicated brand store on the marketplace.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1410 size-full aligncenter\" src=\"https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/07\/quasar-1024x724-1.jpg\" alt=\"\" width=\"1024\" height=\"724\" srcset=\"https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/07\/quasar-1024x724-1.jpg 1024w, https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/07\/quasar-1024x724-1-300x212.jpg 300w, https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/07\/quasar-1024x724-1-768x543.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creative assets for the dedicated Amazon brand store.<\/p>\n","protected":false},"author":1,"featured_media":1428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[6],"class_list":["post-1310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-graphic-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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