{"id":1312,"date":"2024-04-17T13:29:23","date_gmt":"2024-04-17T11:29:23","guid":{"rendered":"https:\/\/bigaisdesign.com\/en\/?p=1312"},"modified":"2025-05-15T15:53:07","modified_gmt":"2025-05-15T13:53:07","slug":"power-images-vert","status":"publish","type":"post","link":"https:\/\/bigaisdesign.com\/en\/portfolio\/power-images-vert\/","title":{"rendered":"Power Images Vert"},"content":{"rendered":"<p><\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">The context:<\/p>\n<p><strong>Real Chimica<\/strong>, an Italian multinational and a leader in laundry care and household cleaning products, has launched an<strong> innovative cross-channel communication strategy on Amazon Italy<\/strong>. The campaign features its iconic brands\u2014Chanteclair, Quasar, and Vert. Developed in collaboration with <strong>XChannel<\/strong>, a marketing agency with offices in Milan and Barcelona, the project included my participation in the creation of the <strong>visual assets<\/strong>. Under the agency\u2019s direction, I contributed to enhancing the company\u2019s digital presence.<\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">The Project:<\/p>\n<p>For each product in the Vert by Chanteclair <strong>eco-detergent line<\/strong> (including laundry detergents, baby laundry detergent, degreasers and multi-surface cleaners, and dishwashing liquids),<strong> four power images<\/strong> were created, each designed to highlight:<\/p>\n<ul>\n<li class=\"\" data-start=\"859\" data-end=\"906\">\n<p class=\"\" data-start=\"861\" data-end=\"906\"><strong data-start=\"861\" data-end=\"904\">Effectiveness even at low temperatures.<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"907\" data-end=\"976\">\n<p class=\"\" data-start=\"909\" data-end=\"976\"><strong data-start=\"909\" data-end=\"934\">Eco-friendly formula:<\/strong> made with 100% plant-based surfactants.<\/p>\n<\/li>\n<li class=\"\" data-start=\"977\" data-end=\"1141\">\n<p class=\"\" data-start=\"979\" data-end=\"1141\"><strong data-start=\"979\" data-end=\"1023\">Hypoallergenic and metal-tested formula:<\/strong> dermatologically tested, free of dyes, and screened for metals such as nickel, mercury, lead, cobalt, and chromium.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1142\" data-end=\"1202\">\n<p class=\"\" data-start=\"1144\" data-end=\"1202\"><strong data-start=\"1144\" data-end=\"1163\">Vegan friendly:<\/strong> vegan formulas, not tested on animals.<\/p>\n<\/li>\n<\/ul>\n<p>\nI contributed to the project by taking care of the graphic design elements, following the guidelines provided by XChannel, to best present the products on the dedicated<strong> store<\/strong> within the marketplace.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1405 size-full aligncenter\" src=\"https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/07\/vert-1024x724-1.jpg\" alt=\"\" width=\"1024\" height=\"724\" srcset=\"https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/07\/vert-1024x724-1.jpg 1024w, https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/07\/vert-1024x724-1-300x212.jpg 300w, https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/07\/vert-1024x724-1-768x543.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creative assets for the dedicated Amazon brand store.<\/p>\n","protected":false},"author":1,"featured_media":1429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[6],"class_list":["post-1312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-graphic-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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