{"id":2374,"date":"2026-01-05T18:41:34","date_gmt":"2026-01-05T17:41:34","guid":{"rendered":"https:\/\/bigaisdesign.com\/en\/?p=2374"},"modified":"2026-01-05T19:20:57","modified_gmt":"2026-01-05T18:20:57","slug":"visual-identity-piazza-castello-holiday-home-rentals","status":"publish","type":"post","link":"https:\/\/bigaisdesign.com\/en\/portfolio\/visual-identity-piazza-castello-holiday-home-rentals\/","title":{"rendered":"Visual Identity Piazza Castello Holiday Home Rentals"},"content":{"rendered":"<p><\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">The context:<\/p>\n<p><strong>Piazza Castello Locazioni Turistiche<\/strong> is a cozy one-bedroom apartment in the heart of Chiavenna\u2019s historic center. It is located just a few steps from Piazza Castello, in a strategic position to experience the city in every season.<\/p>\n<p>The accommodation is designed for couples, curious travelers, and mountain lovers. It offers an authentic experience, combining history, nature, and local life. It is ideal both in spring and summer, as well as during autumn and winter.<\/p>\n<p>The project started with the <strong>identification of clear communication goals and values<\/strong>. The aim was to visually convey the identity of the place. From this, the development of a coherent and recognizable visual system took shape.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2318 size-full\" src=\"https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-2.jpg\" alt=\"\" width=\"1024\" height=\"724\" \/><br \/>\n<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2321 size-full\" src=\"https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-2-1.jpg\" alt=\"\" width=\"1024\" height=\"724\" \/><br \/>\n<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2322 size-full\" src=\"https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-3.jpg\" alt=\"\" width=\"1024\" height=\"724\" \/><br \/>\n<\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">Visual collection:<\/p>\n<p class=\"p1\">I created a collection of images to <strong>define atmosphere, mood, and style<\/strong>. This step was essential to capture the nuances of the place and translate them into an authentic and coherent visual identity.<\/p>\n<p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-994 size-full\" src=\"https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/piazza-castello-moodboard-1024x724.jpg\" alt=\"\" width=\"1024\" height=\"724\" \/><\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">The color palette:<\/p>\n<p>The color palette interprets the materials, surfaces, and tones that define the urban fabric, translating them into a contemporary visual language.<\/p>\n<p>The <strong>burnt earth<\/strong> tone conveys solidity, authenticity, and continuity with the historic facades. <strong>Antique gold<\/strong> becomes a distinctive element of the identity, symbolizing exclusivity and the central position of Piazza Castello in the heart of the city.<br \/>\n<br \/>\nThe <strong>neutral yellow<\/strong> acts as a luminous and balancing base, recalling natural stone and enhancing readability and harmony. <strong>Red<\/strong>, used as an accent color, introduces dynamism and energy, creating focal points without compromising the overall balance.<br \/>\n<br \/>\nThe <strong>deep brown<\/strong> reinforces the visual identity by adding depth and elegance, highlighting the robust and timeless character of Chiavenna\u2019s architecture. The result is <strong>a coherent, recognizable visual system rooted in the historical context.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2326 size-full\" src=\"https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-palette.jpg\" alt=\"\" width=\"1024\" height=\"724\" \/><br \/>\n<\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">The logo:<\/p>\n<p>The pictogram brings together <strong>the main visual elements<\/strong> of the project. The <strong>house<\/strong> represents hospitality. The <strong>castle<\/strong> recalls the history of the place. The composition is essential and well-balanced.<\/p>\n<p>The typographic choice focuses on a <strong>timeless and elegant<\/strong> typeface. It engages in dialogue with the historical context while maintaining a contemporary aesthetic. The logo is clean, recognizable, and versatile.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2323 size-full\" src=\"https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-logo.jpg\" alt=\"\" width=\"1024\" height=\"724\" \/><br \/>\n<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2325 size-full\" src=\"https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-logo2.jpg\" alt=\"\" width=\"1024\" height=\"724\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visual identity designed for a vacation home in Chiavenna.<\/p>\n","protected":false},"author":1,"featured_media":2383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[10],"class_list":["post-2374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-brand-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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