{"id":767,"date":"2023-04-19T19:24:26","date_gmt":"2023-04-19T17:24:26","guid":{"rendered":"https:\/\/bigaisdesign.com\/en\/?p=767"},"modified":"2025-04-20T11:34:54","modified_gmt":"2025-04-20T09:34:54","slug":"loveinc-italy","status":"publish","type":"post","link":"https:\/\/bigaisdesign.com\/en\/portfolio\/loveinc-italy\/","title":{"rendered":"LoveInc.Italy"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">What I was responsible for:<\/p>\n<div class=\"elementor-element elementor-element-4bdf5c8b e-con-full activity-title-container e-flex e-con e-child\" data-id=\"4bdf5c8b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n<div class=\"elementor-element elementor-element-585290d3 elementor-widget elementor-widget-dyncontel-acf\" data-id=\"585290d3\" data-element_type=\"widget\" data-settings=\"{&quot;acf_field_list&quot;:&quot;titolo&quot;,&quot;acf_type&quot;:&quot;text&quot;}\" data-widget_type=\"dyncontel-acf.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"dynamic-content-for-elementor-acf \">At the Ueppy Web Agency, I was in charge of<strong> creating content for the social media channels<\/strong> (Instagram, Facebook) of a company specializing in haircare products, in collaboration with a fellow copywriter.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">The client:<\/p>\n<p><strong>LoveInc.Italy<\/strong>, founded in 2016, creates<strong> innovative hair color and care products<\/strong> using high-quality ingredients and advanced formulas, all strictly <strong>Made in Italy<\/strong>. By bringing together various professionals from the industry, the company aims t<strong>o enhance the unique beauty of each individual<\/strong> and offers<strong> ongoing training services<\/strong> for salon professionals. The products are dermatologically tested, vegan, and produced using certified GMP and ISO 9001:2015 manufacturing methods.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">The project:<\/p>\n<div class=\"elementor-element elementor-element-7a944619 e-con-full e-flex e-con e-child\" data-id=\"7a944619\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n<p data-start=\"779\" data-end=\"959\">The project began with the creation of a<strong> corporate website<\/strong> aligned with the brand&#8217;s coordinated image, followed by the development of a harmonious and consistent social media feed.<\/p>\n<p data-start=\"961\" data-end=\"1293\">The main goal was to <strong>\u201ctell the story\u201d of the haircare products<\/strong>,<strong> highlighting their unique features<\/strong>, explaining how to use them, and attracting the attention of hairdressers and haircare professionals. Special emphasis was also placed on the<strong> careful selection of raw materials<\/strong>, the development of <strong>unique and high-performing formulas.<\/strong><\/p>\n<p data-start=\"1295\" data-end=\"1651\">We chose to alternate between<strong> short reels<\/strong> with evocative clips of each product\/color, accompanied by relevant quotes, and<strong> more informative carousels<\/strong> on the formula\/how to use the products, alongside <strong>photos of women<\/strong> with diverse features and colors, to emphasize the brand&#8217;s mission: <em>&#8220;We aim to celebrate the unique and original beauty of every individual.&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">Target audience:<\/p>\n<p>Il target di riferimento della strategia social per il brand LoveInc.Italy \u00e8 principalmente composto da <strong>professionisti del settore della cosmetica per capelli<\/strong>, quali parrucchieri, hairstylist e operatori del settore. Questi professionisti sono alla ricerca di <strong>prodotti innovativi<\/strong> e di<strong> alta qualit\u00e0<\/strong> per soddisfare le esigenze dei loro clienti. La strategia social si propone di raggiungere questo pubblico specializzato, offrendo <strong>contenuti e informazioni utili<\/strong> sulle soluzioni personalizzate e le formule innovative offerte da LoveInc.Italy.<\/p>\n<\/div>\n<p>The target audience for LoveInc.Italy\u2019s social strategy is primarily composed of <strong>professionals in the haircare industry<\/strong>, such as hairdressers, hairstylists, and industry workers. These professionals are looking for <strong>innovative and high-quality products<\/strong> to meet their clients&#8217; needs. The social strategy aims to reach this specialized audience by offering <strong>useful content and information<\/strong> on the customized solutions and innovative formulas provided by LoveInc.Italy.<\/p>\n<div class=\"elementor-element elementor-element-7a944619 e-con-full e-flex e-con e-child\" data-id=\"7a944619\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n<p>&nbsp;<\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">Objectives:<\/p>\n<p><strong>1. Boost the visibility:<\/strong> Increase the brand\u2019s presence on social media to ensure greater exposure to haircare professionals who may be interested in sourcing products from the brand.<br \/>\n<strong>2. Traffic generation:<\/strong> Increase the flow of qualified visitors to the brand\u2019s social channels and website to raise awareness about the products and services offered by LoveInc.Italy.<br \/>\n<strong>3. Brand positioning:<\/strong> Strengthen the brand as a leader in the hair color and care sector through targeted and innovative communication strategies.<br \/>\n<strong>4. Community engagement:<\/strong> Actively engage clients and industry professionals through compelling and impactful content to build a solid and long-lasting connection with the brand.<br \/>\n<strong>5. Data analysis and strategy personalization:<\/strong> Gather valuable information on customer behaviors and preferences via social media to develop more personalized and effective marketing strategies.<br \/>\n<strong>6. Sales increase and customer loyalty:<\/strong> Promote LoveInc.Italy\u2019s products and services strategically to boost sales and ensure customer loyalty by highlighting products suited to the season and the dynamics of the haircare market.<\/p>\n<div class=\"elementor-element elementor-element-1808890f align-dce-justify elementor-widget elementor-widget-dyncontel-acf\" data-id=\"1808890f\" data-element_type=\"widget\" data-settings=\"{&quot;acf_field_list&quot;:&quot;descrizione&quot;,&quot;acf_type&quot;:&quot;wysiwyg&quot;}\" data-widget_type=\"dyncontel-acf.default\">\n<p>&nbsp;<\/p>\n<div class=\"elementor-widget-container\">\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">Results:<\/p>\n<p>Thanks to the web marketing strategy and the creation of an editorial plan on Instagram and Facebook, LoveInc.Italy achieved<strong> steady growth in brand visibility and B2B engagement<\/strong>. The campaigns<strong> increased the number of followers<\/strong> and<strong> improved interaction<\/strong>, leading to <strong>greater awareness<\/strong> of the products\u2019 features and uses. The content created<strong> highlighted the quality<\/strong> of the products, contributing to<strong> a moderate increase in sales<\/strong>. The feedback from users was generally positive, helping <strong>to strengthen the brand\u2019s reputation<\/strong> in the haircare industry.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Development of a social media editorial plan for a company specialized in haircare products.<\/p>\n","protected":false},"author":1,"featured_media":826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[11],"class_list":["post-767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LoveInc.Italy - Bigais Design EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bigaisdesign.com\/en\/portfolio\/loveinc-italy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LoveInc.Italy - 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