{"id":940,"date":"2024-05-09T17:15:47","date_gmt":"2024-05-09T15:15:47","guid":{"rendered":"https:\/\/bigaisdesign.com\/en\/?p=940"},"modified":"2025-05-15T15:20:28","modified_gmt":"2025-05-15T13:20:28","slug":"visual-identity-atc-livigno","status":"publish","type":"post","link":"https:\/\/bigaisdesign.com\/en\/portfolio\/visual-identity-atc-livigno\/","title":{"rendered":"Visual Identity ATC Livigno"},"content":{"rendered":"<p><\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">The context:<\/p>\n<p><strong>ATC Livigno<\/strong> facilitates collaboration between the main productive entities of the town to attract tourism and create jobs, working in synergy with the APT, the municipal administration, and other institutions. The association seeks<strong> direct and sincere contact<\/strong> with all local operators to solve problems and grow together. The ATC board is always open to dialogue, providing information on projects and welcoming suggestions.<br \/>\n<br \/>\nThe association commissioned a <strong>new logo<\/strong> from the agency I was working for, aiming to better represent the values of<strong> collaboration<\/strong>,<strong> dialogue<\/strong>, and <strong>innovation<\/strong>, while adopting a modern and appealing image.<\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">The color palette:<\/p>\n<p>The palette consists of <strong>blue<\/strong> and <strong>light blue<\/strong>, colors that reflect the values of the association and its attachment to the mountainous context of Livigno. Light blue represents<strong> collaboration<\/strong>, <strong>transparency<\/strong>, and<strong> dynamism<\/strong>, evoking the color of a clear sky. Blue symbolizes <strong>trust<\/strong>, <strong>stability<\/strong>, and<strong> depth<\/strong>, harmonizing with the light blue. These colors strengthen the connection with the territory (blue is also part of the Visual Identity of Livigno) and emphasize<strong> the importance of sustainable development.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1059\" src=\"https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/06\/atc-livgno-1024x724-3.jpg\" alt=\"\" width=\"1024\" height=\"724\" srcset=\"https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/06\/atc-livgno-1024x724-3.jpg 1024w, https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/06\/atc-livgno-1024x724-3-300x212.jpg 300w, https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/06\/atc-livgno-1024x724-3-768x543.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><br \/>\n<\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">The logo:<\/p>\n<p>The logo is the result of a <strong>visual synthesis<\/strong> that connects the<strong> representative elements<\/strong> of the territory with the<strong> values<\/strong> of the association. The pictogram combines a human figure, symbolizing the human capital of ATC, with the sun, loosely inspired by the Livigno logo, representing the strength of nature and the vitality of the town. This fusion<strong> highlights the importance of people<\/strong> and <strong>collaboration<\/strong> among them,<strong> respecting a challenging yet opportunity-rich environmental context.<\/strong><\/p>\n<p>The font used for the logo is <strong>GT America<\/strong>, a sans-serif typeface inspired by Swiss and American typography. The choice of this font, with its <strong>clean and modern lines<\/strong>, reflects the innovative approach and professionalism of ATC, emphasizing the combination of tradition and modernity that characterizes both the association and the Livigno community.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1019\" src=\"https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/06\/atc-livgno-1024x724-1.jpg\" alt=\"\" width=\"1024\" height=\"724\" srcset=\"https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/06\/atc-livgno-1024x724-1.jpg 1024w, https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/06\/atc-livgno-1024x724-1-300x212.jpg 300w, https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/06\/atc-livgno-1024x724-1-768x543.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><br \/>\n<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1021\" src=\"https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/06\/atc-livgno-1024x724-2.jpg\" alt=\"\" width=\"1024\" height=\"724\" srcset=\"https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/06\/atc-livgno-1024x724-2.jpg 1024w, https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/06\/atc-livgno-1024x724-2-300x212.jpg 300w, https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/06\/atc-livgno-1024x724-2-768x543.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visual identity designed for the Tourism and Commerce Association of Livigno.<\/p>\n","protected":false},"author":1,"featured_media":1016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[10],"class_list":["post-940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-brand-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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