{"id":946,"date":"2024-04-09T17:17:30","date_gmt":"2024-04-09T15:17:30","guid":{"rendered":"https:\/\/bigaisdesign.com\/en\/?p=946"},"modified":"2025-05-15T16:33:23","modified_gmt":"2025-05-15T14:33:23","slug":"laksmi-crystal","status":"publish","type":"post","link":"https:\/\/bigaisdesign.com\/en\/portfolio\/laksmi-crystal\/","title":{"rendered":"Visual Identity and packaging for Laksmi Crystal"},"content":{"rendered":"

<\/p>\n

The context:<\/p>\n

Laksmi Crystal<\/strong> is an holistic brand that promotes wellness<\/strong> and beauty<\/strong> through the use of natural crystals<\/strong>. Each crystal is selected for its unique healing properties<\/strong> and integrated into a variety of products<\/strong>, including jewelry, bottles, and self-care items. Laksmi\u2019s goal is to enhance people’s daily lives<\/strong> by offering solutions that nourish both the soul and the body, while always respecting the environment. The brand\u2019s philosophy is centered on creating a positive and authentic energetic experience<\/strong> for its customers.<\/p>\n

Color palette:<\/p>\n

The color palette of Laksmi Crystal is carefully designed to be functional and harmonious<\/strong>. The main color, rose quartz<\/strong>, symbolizes love and healing, reflecting the brand’s mission to infuse positive energy and emotional well-being. The gold yellow<\/strong>, used as a contrasting color, adds vitality and brightness, evoking light and spiritual connection\u2014key elements of Laksmi’s holistic philosophy. The dove gray<\/strong>, a neutral color, provides visual balance, creating a stable and harmonious base that supports the other colors. This color combination is not only aesthetically pleasing but also functional, enhancing brand recognition and the overall visual experience<\/strong> of the products.<\/p>\n

\"\"<\/p>\n

The logo:<\/p>\n

The Laksmi Crystal logo is a harmonious blend of symbolism<\/strong> and refined design<\/strong>. At the center, a pictogram formed by the intersection of two squares<\/strong> encloses a stylized water lily<\/strong>, from which a composition of crystals<\/strong> emerges. This symbolizes growth<\/strong> and transformation<\/strong>, core values of the brand. The water lily, representing purity<\/strong> and rebirth<\/strong>, is the heart of the logo, while the crystals that emanate from it evoke the healing power<\/strong> and natural beauty<\/strong> that Laksmi seeks to infuse into the daily lives of its customers.
\nThe choice of fonts further reinforces the brand identity. Kiona<\/strong>, used for the logotype, is a modern and clean<\/strong> typeface that conveys simplicity and refinement, reflecting the elegance and authenticity of Laksmi\u2019s products. Quicksand<\/strong>, employed for the payoff, is a rounded and soft font that communicates warmth and positivity<\/strong>, emphasizing the brand’s focus on wellness and positive energy.<\/p>\n

In summary, the Laksmi Crystal logo is an emblem of balance and harmony<\/strong>, with each element contributing to represent the brand\u2019s holistic philosophy<\/strong>, its connection with nature<\/strong>, and its commitment to promoting integral well-being<\/strong>.<\/p>\n

\"\"
\n
\n\"\"<\/p>\n

Packaging:<\/p>\n

The packaging of Laksmi Crystal combines elegance<\/strong> and functionality<\/strong> with a touch of sophistication<\/strong>. The cylindrical kraft brown cardboard boxes<\/strong>, designed to protect the precious glass bottles containing energy crystals, are finished with rose gold hot foil stamping<\/strong>. The sliding lid, available in stainless steel<\/strong> or sustainable bamboo<\/strong>, ensures a secure closure. Additionally, each bottle is equipped with a neoprene case<\/strong> for extra protection.
\n
\nThis eco-friendly design, easily customizable and fully recyclable, reflects the sustainability and holistic wellness values<\/strong> of Laksmi Crystal.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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