{"id":949,"date":"2024-06-09T17:17:57","date_gmt":"2024-06-09T15:17:57","guid":{"rendered":"https:\/\/bigaisdesign.com\/en\/?p=949"},"modified":"2025-05-15T15:12:13","modified_gmt":"2025-05-15T13:12:13","slug":"cholley-phytocell","status":"publish","type":"post","link":"https:\/\/bigaisdesign.com\/en\/portfolio\/cholley-phytocell\/","title":{"rendered":"Cholley"},"content":{"rendered":"

<\/p>\n

The context:<\/p>\n

CHOLLEY SA<\/strong> is a leading Swiss company specializing in high-quality phytodermocosmetics<\/strong>, with a strong focus on anti-aging<\/strong> and skincare<\/strong> products. Founded in 1989, the company acquired Dr. Masset’s laboratories in 1990, becoming a pioneer in the research and development of innovative cosmetics. Headquartered in Lugano, with laboratories in Locarno, CHOLLEY utilizes cutting-edge technologies<\/strong> such as IC-RAMP\u00ae and PHYTOBIOTECH\u00ae to deliver exceptional results<\/strong> in anti-aging treatments and skin repair.<\/p>\n

The project:<\/p>\n

As a freelancer<\/strong>, I initially created the logo<\/strong> and invitation<\/strong> for CHOLLEY\u2019s 30th-anniversary celebration event. This initial assignment evolved into an ongoing collaboration<\/strong>, during which I designed the brochure for the CHOLLEY Phytocell\u00ae line<\/strong> and the crowner displays<\/strong> for retailers. Additionally, I developed various promotional materials<\/strong>, including website banners, social media posts, postcards, roll-ups, product presentation images, and invitations for other events.
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\nThese projects allowed me to help CHOLLEY refresh its brand image, which had become somewhat outdated, ultimately enhancing its visibility.<\/p>\n

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The logo:<\/p>\n

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\nFor CHOLLEY\u2019s 30th anniversary, I enriched the official logo with a pictogram featuring a golden “30.”<\/strong> This element symbolizes the significance of the milestone, representing three decades of excellence and innovation<\/strong> in the phytodermocosmetic industry. The celebratory logo reflects CHOLLEY\u2019s commitment to quality and the continuous evolution of its products.
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\nThe Symposium & Gala Celebration Night<\/strong>, held on October 11-12, 2019, in Lugano, aimed to create new online and offline networking opportunities<\/strong> with potential retailers while strengthening brand awareness. The primary goal was to capture attention and engage the audience<\/strong> with compelling themes that effectively communicated CHOLLEY\u2019s products, values, and history.<\/p>\n","protected":false},"excerpt":{"rendered":"

Printed advertising material created for a Swiss cosmetics manufacturer.<\/p>\n","protected":false},"author":1,"featured_media":1095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[6],"class_list":["post-949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-graphic-design"],"yoast_head":"\nCholley - Bigais Design EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bigaisdesign.com\/en\/portfolio\/cholley-phytocell\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cholley - Bigais Design EN\" \/>\n<meta property=\"og:description\" content=\"Printed advertising material created for a Swiss cosmetics manufacturer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bigaisdesign.com\/en\/portfolio\/cholley-phytocell\/\" \/>\n<meta property=\"og:site_name\" content=\"Bigais Design EN\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-09T15:17:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-15T13:12:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bigaisdesign.com\/en\/wp-content\/uploads\/sites\/4\/2024\/06\/bigais-design-portfolio-cholley-lista.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"1290\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bigaisdesign.com\/en\/portfolio\/cholley-phytocell\/\",\"url\":\"https:\/\/bigaisdesign.com\/en\/portfolio\/cholley-phytocell\/\",\"name\":\"Cholley - 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