{"id":1285,"date":"2024-07-17T13:20:41","date_gmt":"2024-07-17T11:20:41","guid":{"rendered":"https:\/\/bigaisdesign.com\/it\/?p=1285"},"modified":"2025-05-07T12:30:01","modified_gmt":"2025-05-07T10:30:01","slug":"etichetta-birra-zebru","status":"publish","type":"post","link":"https:\/\/bigaisdesign.com\/it\/portfolio\/etichetta-birra-zebru\/","title":{"rendered":"Etichetta Birra Zebr\u00f9"},"content":{"rendered":"<p><\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">Il contesto:<\/p>\n<p class=\"p1\"><strong>Birra Zebr\u00f9<\/strong> \u00e8 un&#8217;autentica birra artigianale delle Alpi, nata a Bormio. Con il suo corpo snello e profumi di fiori, erbacei e luppoli nobili, incarna lo spirito di chi ama la montagna incontaminata. Disponibile in variet\u00e0 come la lager dal sapore equilibrato e la Rye IPA, si distingue per ingredienti come segale biologica alpina e malti selezionati, offrendo gusto e carattere alpino.<\/p>\n<p><\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">Il progetto:<\/p>\n<p class=\"p1\">Come Graphic Designer presso Bonazzi Grafica, ho avuto il compito di ripensare l\u2019identit\u00e0 visiva di Birra Zebr\u00f9. La precedente immagine del brand era fortemente legata alla figura della zebra, un elemento poco in sintonia con i valori fondamentali del marchio: artigianalit\u00e0 e profondo amore per il territorio alpino. Il progetto \u00e8 iniziato con la creazione di un nuovo logo, che esprime l\u2019autenticit\u00e0 e il legame con le Alpi, eliminando elementi visivi incoerenti. Da questa base \u00e8 nata anche la progettazione delle nuove etichette, realizzate e stampate da me su pellicola adesiva con inchiostro UV in molteplici varianti di colore, direttamente in tipografia.<\/p>\n<p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1462\" src=\"https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2024\/07\/birra-zebru-1024x724-2.jpg\" alt=\"\" width=\"1024\" height=\"724\" srcset=\"https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2024\/07\/birra-zebru-1024x724-2.jpg 1024w, https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2024\/07\/birra-zebru-1024x724-2-300x212.jpg 300w, https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2024\/07\/birra-zebru-1024x724-2-768x543.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><br \/>\n<br \/>\nLa nuova identit\u00e0 visiva di Birra Zebr\u00f9 ha uno stile <strong>emblematico e tradizionale<\/strong>, tipico delle birre artigianali.<\/p>\n<p>Le caratteristiche principali sono:<\/p>\n<ul>\n<li><strong>Elementi iconici del territorio<\/strong>, come le montagne stilizzate, a simboleggiare il legame con le Alpi.<\/li>\n<li><strong>Caratteri script decorativi<\/strong>, che donano un aspetto artigianale e raffinato, coerente con i valori del marchio.<\/li>\n<li><strong>Etichetta ovale<\/strong> che richiama l&#8217;estetica classica delle etichette per bottiglie di birra.<\/li>\n<\/ul>\n<p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1457\" src=\"https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2024\/07\/birra-zebru-1024x724-1.jpg\" alt=\"\" width=\"1024\" height=\"724\" srcset=\"https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2024\/07\/birra-zebru-1024x724-1.jpg 1024w, https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2024\/07\/birra-zebru-1024x724-1-300x212.jpg 300w, https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2024\/07\/birra-zebru-1024x724-1-768x543.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><br \/>\n<br \/>\nLa nuova veste della bottiglia di Birra Zebr\u00f9 \u00e8 stata ufficialmente presentata durante la riunione del Capitolo BNI Quasar 2.0. In un pitch di 60 secondi, \u00e8 stato svelato il nuovo look del brand. Questo momento \u00e8 stato l\u2019occasione per raccontare l\u2019evoluzione di Zebr\u00f9 verso un\u2019identit\u00e0 visiva che meglio rappresenta i suoi valori e il suo territorio e per raccogliere preziosi feedback da altri imprenditori.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nuova Identit\u00e0 Visiva e etichetta studiate per Birra Zebr\u00f9, un&#8217;autentica birra artigianale delle Alpi.<\/p>\n","protected":false},"author":1,"featured_media":1454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[6],"class_list":["post-1285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-graphic-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Etichetta Birra Zebr\u00f9 - Bigais Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bigaisdesign.com\/it\/portfolio\/etichetta-birra-zebru\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etichetta Birra Zebr\u00f9 - 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