{"id":2280,"date":"2025-10-24T12:09:00","date_gmt":"2025-10-24T10:09:00","guid":{"rendered":"https:\/\/bigaisdesign.com\/it\/?p=2280"},"modified":"2025-12-02T22:35:45","modified_gmt":"2025-12-02T21:35:45","slug":"beebad-energy-drink","status":"publish","type":"post","link":"https:\/\/bigaisdesign.com\/it\/portfolio\/beebad-energy-drink\/","title":{"rendered":"BEEBAD Energy Drink"},"content":{"rendered":"<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">Il contesto:<\/p>\n<p><strong>BeeBad<\/strong> \u00e8 la prima <strong>bevanda energetica dolcificata esclusivamente con miele<\/strong>.<\/p>\n<p>Il brand unisce <strong>performance<\/strong> e <strong>naturalit\u00e0<\/strong> in un prodotto unico: un boost di energia che nasce dal miele e da ingredienti selezionati, senza compromessi.<br \/>\nLa sua filosofia \u00e8 chiara: <strong>energia naturale, gusto e rispetto per la natura<\/strong>. Il tutto si riflette in ogni dettaglio: dal packaging pulito e curato, alla comunicazione diretta e contemporanea.<\/p>\n<p><strong>BeeBad<\/strong> parla a chi vive con dinamismo e consapevolezza, a chi cerca uno stile di vita attivo ma naturale e cerca un energy drink con ingredienti sani.<\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">Il progetto:<\/p>\n<p>Per il <strong>lancio in farmacia<\/strong> di BeeBad, mi \u00e8 stato richiesto di realizzare la grafica di due strumenti promozionali: un <strong>volantino A5<\/strong> e un <strong>espositore abbinato da banco<\/strong>.<\/p>\n<p>La richiesta del cliente era chiara: uno stile <strong>\u201csvizzero\u201d<\/strong>, semplice e pulito, coerente con il posizionamento del marchio.<br \/>\nIl materiale di partenza era minimo: solo un breve video del prototipo della lattina, per di pi\u00f9 gi\u00e0 aperta!<\/p>\n<p>Da l\u00ec \u00e8 nata una doppia proposta creativa:<\/p>\n<ul>\n<li><strong>Versione nera<\/strong>: un look deciso e accattivante, con la lattina che racchiude un <strong>alveare interno<\/strong> e <strong>colate di miele<\/strong> che evocano energia pura e naturale.<\/li>\n<li><strong>Versione gialla<\/strong>: pi\u00f9 aderente alla richiesta del cliente, con una <strong>texture geometrica di esagoni effetto neon<\/strong>, per un linguaggio visivo pulito ma vibrante, dove tecnologia e natura si incontrano.<\/li>\n<\/ul>\n<p>\nIn entrambe le versioni, il messaggio centrale era lo stesso: <strong>energia naturale, sostenibilit\u00e0 e genuinit\u00e0 degli ingredienti<\/strong>.<\/p>\n<p>Il risultato? Il cliente non \u00e8 riuscito a scegliere\u2026 e ha deciso di stampare <strong>entrambe le grafiche!<\/strong><\/p>\n<p>Ecco 5 buone ragioni per cui vale la pena curare i materiali promozionali offline:<\/p>\n<ul>\n<li>Un <strong>volantino A5 ben progettato<\/strong> trasmette in modo immediato e tangibile i valori del brand.<\/li>\n<li>Un <strong>espositore da banco accattivante<\/strong> attira lo sguardo e rafforza la presenza del prodotto nel punto vendita.<\/li>\n<li>I materiali fisici creano un <strong>contatto reale<\/strong> con il pubblico, comunicando autenticit\u00e0 e solidit\u00e0.<\/li>\n<li>Permettono di raccontare il brand in modo <strong>diretto e memorabile<\/strong>, anche senza schermi o connessioni.<\/li>\n<li>Quando design e messaggio si incontrano, diventano un <strong>vero amplificatore dell\u2019identit\u00e0 visiva<\/strong> del brand.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Progetto di design per il lancio in farmacia di BeeBad, la prima energy drink al miele.<\/p>\n","protected":false},"author":1,"featured_media":2288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[6],"class_list":["post-2280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-graphic-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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