{"id":2302,"date":"2025-12-19T15:03:17","date_gmt":"2025-12-19T14:03:17","guid":{"rendered":"https:\/\/bigaisdesign.com\/it\/?p=2302"},"modified":"2026-01-05T19:20:07","modified_gmt":"2026-01-05T18:20:07","slug":"identita-visiva-piazza-castello-locazioni-turistiche","status":"publish","type":"post","link":"https:\/\/bigaisdesign.com\/it\/portfolio\/identita-visiva-piazza-castello-locazioni-turistiche\/","title":{"rendered":"Identit\u00e0 Visiva Piazza Castello Locazioni Turistiche"},"content":{"rendered":"<p><\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">Il contesto:<\/p>\n<p><strong>Piazza Castello Locazioni Turistiche<\/strong> \u00e8 un bilocale accogliente nel cuore del centro storico di Chiavenna. Si trova a pochi passi da Piazza Castello, in una posizione strategica per vivere la citt\u00e0 in ogni stagione.<\/p>\n<p>L\u2019alloggio \u00e8 pensato per coppie, viaggiatori curiosi e amanti della montagna. Offre un\u2019esperienza autentica, tra storia, natura e vita locale. \u00c8 ideale sia nei mesi primaverili ed estivi, sia durante l\u2019autunno e l\u2019inverno.<\/p>\n<p>Il progetto \u00e8 partito dall\u2019<strong>individuazione di obiettivi di comunicazione e valori chiari<\/strong>. L\u2019obiettivo era raccontare visivamente l\u2019identit\u00e0 del luogo. Da qui \u00e8 nato lo sviluppo di un sistema visivo coerente e riconoscibile.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2318 size-full\" src=\"https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-2.jpg\" alt=\"\" width=\"1024\" height=\"724\" srcset=\"https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-2.jpg 1024w, https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-2-300x212.jpg 300w, https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-2-768x543.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><br \/>\n<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2321 size-full\" src=\"https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-2-1.jpg\" alt=\"\" width=\"1024\" height=\"724\" srcset=\"https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-2-1.jpg 1024w, https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-2-1-300x212.jpg 300w, https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-2-1-768x543.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><br \/>\n<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2322 size-full\" src=\"https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-3.jpg\" alt=\"\" width=\"1024\" height=\"724\" srcset=\"https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-3.jpg 1024w, https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-3-300x212.jpg 300w, https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-3-768x543.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><br \/>\n<\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">Raccolta visiva:<\/p>\n<p class=\"p1\">Ho realizzato una raccolta di immagini per <strong>definire atmosfera, mood e stile<\/strong>. Questo passaggio \u00e8 stato fondamentale per cogliere le sfumature del luogo. Ha permesso di tradurle in un\u2019identit\u00e0 visiva autentica e coerente.<\/p>\n<p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-994 size-full\" src=\"https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2024\/06\/piazza-castello-moodboard-1024x724.jpg\" alt=\"\" width=\"1024\" height=\"724\" \/><\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">La palette colori:<\/p>\n<p>La palette cromatica interpreta i materiali, le superfici e le tonalit\u00e0 che definiscono il tessuto urbano, traducendoli in un linguaggio visivo contemporaneo.<\/p>\n<p>La <strong> terra bruciata<\/strong> esprime solidit\u00e0, autenticit\u00e0 e continuit\u00e0 con le facciate storiche. L\u2019<strong>oro antico<\/strong> diventa elemento distintivo dell\u2019identit\u00e0, simbolo di esclusivit\u00e0 e della posizione centrale di Piazza Castello nel cuore della citt\u00e0.<br \/>\n<br \/>\nIl <strong>giallo neutro<\/strong> funge da base luminosa e bilanciante, richiamando la pietra naturale e favorendo leggibilit\u00e0 e armonia. Il <strong>rosso<\/strong>, utilizzato come colore di accento, introduce dinamismo ed energia, creando punti di attenzione senza compromettere l\u2019equilibrio complessivo.<br \/>\n<br \/>\nIl <strong>bruno profondo<\/strong> rafforza l\u2019identit\u00e0 visiva, aggiungendo profondit\u00e0 ed eleganza e sottolineando il carattere robusto e senza tempo dell\u2019architettura chiavennasca. Il risultato \u00e8 <strong>un sistema visivo coerente, riconoscibile e radicato nel contesto storico.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2326 size-full\" src=\"https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-palette.jpg\" alt=\"\" width=\"1024\" height=\"724\" srcset=\"https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-palette.jpg 1024w, https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-palette-300x212.jpg 300w, https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-palette-768x543.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><br \/>\n<\/p>\n<p class=\"font-circular_bold text-deep-turquoise text-[28px] uppercase\">Il logo:<\/p>\n<p>Il pittogramma racchiude <strong>gli elementi visivi principali<\/strong> del progetto. La <strong>casa<\/strong> rappresenta l\u2019accoglienza. Il <strong>castello<\/strong> richiama la storia del luogo. La composizione \u00e8 essenziale e bilanciata.<\/p>\n<p>La scelta tipografica punta su un carattere <strong>elegante e senza tempo<\/strong>. Dialoga con il contesto storico. Allo stesso tempo mantiene un\u2019estetica contemporanea. Il logo risulta pulito, riconoscibile e versatile.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2323 size-full\" src=\"https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-logo.jpg\" alt=\"\" width=\"1024\" height=\"724\" srcset=\"https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-logo.jpg 1024w, https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-logo-300x212.jpg 300w, https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-logo-768x543.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><br \/>\n<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2325 size-full\" src=\"https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-logo2.jpg\" alt=\"\" width=\"1024\" height=\"724\" srcset=\"https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-logo2.jpg 1024w, https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-logo2-300x212.jpg 300w, https:\/\/bigaisdesign.com\/it\/wp-content\/uploads\/sites\/2\/2025\/12\/piazza-castello-1024x724-logo2-768x543.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Identit\u00e0 Visiva studiata per una Casa Vacanze situata a Chiavenna.<\/p>\n","protected":false},"author":1,"featured_media":2329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[10],"class_list":["post-2302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-brand-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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