“Our aim is to enhance the roots of the territory, the typicality of the vine and the identity of the producers.”
From this sentence was born the website Cales, a company that deals with the trade of wines and foodstuffs. The graphics had to recall and frame the history of family traditions linked to this activity, the love for the food and wine world and the courage to play the game.
Bottles, glasses, green vineyards reign supreme and tell the bond of Marco with what, even before a job, is a passion. In fact, we are not only talking about products, but also about his experiences and the search for solutions that meet the taste of customers, at the fair price.
The project starts in 2020 from an illustration created during the lockdown, translated into a logo. From there, an all-round visual identity project started.
- Create a strong visual identity
- Promote the company and all the history that led to its foundation
- Make the technical data sheets of the products available for consultation
- Expanding the turnover
There are several objectives of this website: the main one is certainly to obtain new customers and expand the turnover. But also to communicate one’s uniqueness and professionalism. Furthermore, another goal is to bring visitors to discover new culinary combinations with specific tasting itineraries in the cellar or at events.