Ad ognuno il suo sport
To each his own sport
In 1985 when a swimming pool was inaugurated in Chiavenna. Since then the structure has come a long way, helping to create a culture of sport and well-being , that did not exist before in the local community.
CPV wants to be dynamic, useful, fun and a meeting point for the young people of Valchiavenna and for all athletes.
It all started with the creation of a new logo for the sports center.
A little pride of mine because since I was a child I have frequented the swimming pool and the ice rink.
I find it really essential to give this type of business a correct image, which transmits the right message and guarantees its success. This is because I continue to argue that sport is essential to lead a healthy life, from a physical and psychological point of view.
The logo is part of a complex visual identity project, specially designed by me in compliance with the values and objectives of what is now an institution for the city of Chiavenna.
Examples of various logo applications
First of all, after creating the logo, I took care of the graphics of the front part of the bar counter with forex panels coated with opaque polymeric PVC (printing and application by Grafica Pinizzotto).
Previously the structure was completely bare: now the various types of sports promoted by the center are highlighted, in a totally innovative and charming graphic layout.
The goal is to create a more welcoming room, with a modern look and therefore to encourage more and more people to play sports.
I also created a graphic for the large window at the entrance.
The film created and applied by Grafica Pinizzotto, in addition to giving a modern look to the structure, perfectly hides the crack in the window, allowing natural light to penetrate and illuminate the stairs.
The slogan was conceived by me, thinking of the wide choice of sports activities that you can practice in the structure.
